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GenAI System Design Interview Framework

Master the 7-step framework for designing generative AI systems in technical interviews

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Master the 7-step framework for designing generative AI systems in technical interviews. Learn how to approach complex GenAI problems systematically, from requirements gathering to production deployment.

Why This Framework Matters

  • Structured approach to complex, open-ended GenAI problems
  • Demonstrates both technical depth and systems thinking
  • Covers unique challenges of generative AI vs traditional ML
  • Applicable to any GenAI domain: text, images, code, audio

The 7-Step GenAI Interview Framework

1

1. Clarify Requirements & Constraints

Define the problem scope and system boundaries

Key Questions to Address:

  • What type of generative AI system are we building? (text, image, audio, code, etc.)
  • What are the functional requirements? (generation quality, creativity, factualness)
  • What are the non-functional requirements? (latency, throughput, cost, safety)
  • Who are the users and what is the expected scale?
  • Are there specific domain constraints? (healthcare, finance, legal compliance)
  • What level of personalization is required?

Example Application:

Design a smart email composer: Generate contextually relevant email suggestions in <100ms for 300M+ users with privacy preservation

2

2. Frame as ML Problem

Define the ML task, inputs, outputs, and success metrics

Key Questions to Address:

  • What ML task type? (text generation, image synthesis, classification + generation)
  • What are the model inputs? (context, user profile, historical data)
  • What are the expected outputs? (text tokens, image pixels, embeddings)
  • How will we measure success? (BLEU, ROUGE, human evaluation, user engagement)
  • What are the failure modes and edge cases?
  • How do we handle multi-modal inputs/outputs?

Example Application:

Autoregressive text generation taking email context + user history → token probabilities, measured by suggestion acceptance rate >80%

3

3. Data Collection & Preparation

Design data pipeline for training and inference

Key Questions to Address:

  • What data sources are available? (user-generated content, web crawl, synthetic)
  • How will we handle data quality and filtering?
  • What are the privacy and compliance requirements?
  • How do we handle bias and fairness in training data?
  • What preprocessing steps are needed? (tokenization, normalization, augmentation)
  • How do we create evaluation datasets?

Example Application:

Collect 1B+ anonymized emails → privacy-preserving tokenization → bias detection → train/validation splits with differential privacy

4

4. Model Architecture Selection

Choose and justify the model architecture approach

Key Questions to Address:

  • Discriminative vs Generative model choice and rationale
  • Architecture selection: Transformer, CNN, RNN, VAE, GAN, Diffusion
  • Model size considerations: parameters vs latency vs quality trade-offs
  • Pre-trained vs training from scratch decisions
  • Multi-stage training approach (pretraining → fine-tuning → RLHF)
  • How to handle context length and memory constraints?

Example Application:

Decoder-only Transformer (340M params) → pretrain on web text → fine-tune on email data → optimize for <100ms inference

5

5. Evaluation Strategy

Define metrics, validation approach, and testing framework

Key Questions to Address:

  • Automated metrics: BLEU, ROUGE, perplexity, FID, CLIP score
  • Human evaluation: relevance, coherence, safety, helpfulness
  • A/B testing framework for production validation
  • Safety evaluation: toxicity, bias, hallucination detection
  • Performance benchmarks: latency, throughput, resource usage
  • Continuous monitoring and model drift detection

Example Application:

Combine automated metrics (BLEU >0.6) + human ratings (4.5/5 helpfulness) + A/B testing (10% acceptance rate improvement)

6

6. System Architecture Design

Design the end-to-end ML system architecture

Key Questions to Address:

  • Training infrastructure: distributed training, data parallelism, gradient accumulation
  • Model serving: batch vs online inference, model optimization, caching
  • Data flow: real-time vs batch processing, feature stores, embedding databases
  • Scalability: load balancing, auto-scaling, geographic distribution
  • Integration: APIs, SDKs, user interface components
  • Fallback mechanisms: graceful degradation, circuit breakers

Example Application:

TPU clusters for training → quantized models on inference servers → Redis caching → CDN distribution → browser integration

7

7. Deployment & Monitoring

Production deployment strategy and operational concerns

Key Questions to Address:

  • Deployment strategy: canary releases, blue-green deployments, gradual rollouts
  • Monitoring: model performance, system metrics, user engagement, safety violations
  • Feedback loops: user interactions → model improvements → retraining pipelines
  • Cost optimization: model compression, efficient serving, resource scaling
  • Security: model robustness, adversarial attacks, data leakage prevention
  • Maintenance: model updates, data drift handling, continuous learning

Example Application:

Shadow mode testing → 1% canary → gradual rollout with real-time safety monitoring + user feedback collection for model iteration

Common Interview Discussion Topics

Latency vs Quality Trade-offs

  • ?How do you balance model complexity with inference speed?
  • ?What techniques can reduce latency? (quantization, pruning, knowledge distillation)
  • ?When would you choose a smaller, faster model over a larger, more accurate one?
  • ?How do you handle real-time vs batch generation requirements?

Privacy & Data Governance

  • ?How do you train models on sensitive user data while preserving privacy?
  • ?What is differential privacy and when would you use it?
  • ?How do you implement federated learning for personalization?
  • ?What are the GDPR/data residency implications of your design?

Safety & Content Moderation

  • ?How do you prevent the model from generating harmful content?
  • ?What safety filters would you implement in the generation pipeline?
  • ?How do you handle bias detection and mitigation?
  • ?What human-in-the-loop processes are needed?

Scalability Challenges

  • ?How does your system handle 10x, 100x more users?
  • ?What are the computational bottlenecks in generation models?
  • ?How do you optimize GPU/TPU utilization for cost efficiency?
  • ?What caching strategies work best for generative models?

Practice Problems

Smart Code Completion

Design GitHub Copilot-like system for code generation

Key Requirements:

  • Multi-language support
  • <50ms latency
  • Context-aware suggestions
  • Privacy for proprietary code

Discussion Focus:

Code understanding, IDE integration, model training on code repositories, intellectual property concerns

Conversational AI Assistant

Build a customer service chatbot with personality

Key Requirements:

  • Natural conversations
  • Domain knowledge
  • Emotional intelligence
  • Escalation handling

Discussion Focus:

Dialog state management, knowledge grounding, personality consistency, human handoff

Creative Content Generator

Instagram-style image generator with text prompts

Key Requirements:

  • High-quality images
  • Style transfer
  • Content safety
  • Copyright compliance

Discussion Focus:

Diffusion models vs GANs, prompt engineering, NSFW detection, attribution systems

Personalized News Summarizer

Generate personalized news summaries for millions of users

Key Requirements:

  • Factual accuracy
  • Personalization
  • Real-time updates
  • Multi-source aggregation

Discussion Focus:

Fact-checking mechanisms, bias in summarization, user preference learning, source credibility

Tips for GenAI Interview Success

Do's

  • Start with clarifying questions - GenAI problems are often ambiguous
  • Discuss trade-offs explicitly - latency vs quality, cost vs performance
  • Address safety and ethics proactively - critical for GenAI systems
  • Think about the full product experience, not just the model

Don'ts

  • Jump straight into model architecture without understanding requirements
  • Ignore data privacy and compliance considerations
  • Propose overly complex solutions without justification
  • Forget about production concerns like monitoring and maintenance

Apply This Framework: Case Studies

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